Teaching Philosophy: Critical Thinking in a Digital Age

My goal as an educator is to translate theory into practice. I strive to cultivate critical thinking and social responsibility, challenging students to apply consumer behavior principles to real-world business problems. I believe effective strategy requires an interdisciplinary lens. I blend business principles with insights from behavioral research to uncover the psychological foundations of decision-making. This ensures students can analyze not just market trends, but the human dynamics that drive them.

What I Teach

Marketing Management: This course introduces the strategic principles of modern marketing. The curriculum combines traditional frameworks with an analysis of technological and global shifts. Students examine how the marketing landscape is changing, specifically looking at how AI, social media, and sustainability are altering consumer behavior and requiring new approaches to brand strategy.

Advertising: This course examines advertising as a dynamic, two-way dialogue in the digital age. We move beyond the traditional broadcast model to explore how meaning is co-created between brands and consumers. Students navigate the complexities of the attention economy, analyzing how brands break through the noise by blending promotion with entertainment and genuine social engagement.